2.20.2005

Video game meets fitness video

From The Orange County Register:
Maya is one of the busiest personal fitness trainers in the United States.

Each day, she designs detailed workouts tailored for her hundreds of clients. No mere mortal can pull it off.

But then again, Maya is no mere mortal.

Maya is a virtual trainer who exists only in the world of Yourself!Fitness, a new hybrid of video game and fitness video that focuses on exercise at home.

The fitness game can be played on an XBox, PC and – beginning this month – on Sony's PlayStation.

Maya is sort of what happens when a modern mad scientist combines genes from Al Pacino's computer-generated movie star, "Simone," exercise instructor Karen Voight and Lara Croft.

Phineas Barnes, co-founder of responDesign, is one of the men behind Yourself!Fitness. Barnes said the idea for a personal training video game came to him two years ago when he noticed that his female relatives and female future in-laws were all talking about getting in shape for Barnes' wedding. He also took a mental note of how most electronic gifts, especially video games, were purchased by women for the boys and men in their lives.

What if there was a product that had qualities of a video game combined with the benefits of a fitness video that women could play?
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