EU considering ban on junk food ads

This is a great idea! Too bad it won't happen in the US any time soon...

From AXcess News:

EU health commissioner, Markos Kyprianou, warned the food industry to stop junk food advertising aimed at children or face an ad ban.

The EU junk food ads are to stop within one year or face legislation that could ban junk food ads aimed at children all together.

The European Union has taken a stance on curbing obesity, especially in children, which EU health commissioner Kyprianou says has gotten out of hand and Brussels will step in if the food industry does not begin regulating itself.

According to EU media watchdog Ofcom, 70% of children are exposed to junk food ads between 6 and 9pm. Kyprianou wants junk food ads banned during those time slots and the industry is showing a willingness to self-regulate and cooperate.

Kyprianou was quoted in the Scotsman Thursday as saying, "The signs from the industry are very encouraging, very positive.

"But if this doesn't produce satisfactory results, we will proceed to legislation.

"I would like to see the industry not advertising directly to children any more."

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