Winsor Pilates Infomercial Wins Award

The Electronic Retailing Association held its 2003 annual convention in Las Vegas and the "Best Infomercial Product" award went to Winsor Pilates.

The spot, produced by infomercial heavyweight Guthy-Renker, features famed fitness trainer Mari Winsor and her "dynamic sequencing" Pilates regimen. The total body workout creates long, lean muscles and helps you sculpt, strengthen and slim down your body.

The Winsor Pilates package promoted through the infomercial includes three exercise videos, a sculpting journal, a meal plan and travel guide to key exercises. Over 4 million units have been sold through this successful campaign. The infomercial is hosted by television personality Daisy Fuentes with testimonials from celebrities such as Minnie Driver, Penelope Ann Miller and Danny Glover.

Guthy-Renker was founded in 1988 by Co-Chief Executives Bill Guthy and Greg Renker and is based in Palm Desert, California.

The Electronic Retailing Association has more than 450 members, which market products directly to consumers through television, radio, Internet and wireless media.

Source: The Desert Sun